To raise awareness is able to address groups of people in a region affected by it, groups of stakeholders. When they find out what they can do in order to make this city a better place to live in, some of them will start to form groups start to demand new laws, bit extreme example but I think you can get the idea that we think to make people know what is the best for them to do is more important and more efficient than telling them what to do. For example, the TV commercials that tell people to help the animals that live in those unnameable pet stores which give Aphrodisiac drugs so they can reproduce = make more product for that store to sell. And if some customers were actually interested in those over breed animals, it will most likely to be dead after 2 to 3 weeks after that customer bought it., they show you pictures, sad music. To make you feel sad and feel bad, but that’s it of the effects